Facebook Messenger Chatbots- A Complete Guide For 2023

Global customers use chatbots over 59% of millennials and 60% of Gen Xers. A Facebook research found that 53% of customers prefer chat-enabled companies.

Marketers may improve customer experience using Facebook chatbots, which promptly handle sales and support concerns.

Modern purchasers can quickly and easily tailor their experiences with FB chatbots’ 24/7 accessibility, self-service paradigm, and social media-friendly interface.

Let’s make Facebook Messenger chatbots below!

Setting up a Facebook Messenger Chatbot

Step 1: Integrating Facebook Messenger

  • Select Add Product from the app’s Product settings.
  • Menu options appear while hovering over “Messenger”.
  • The ‘Setup’ tab allows more tweaking.
  • This will integrate the Messenger Platform into your app and provide you a new settings panel.

Step 2: App Webhook Setup

  • In Messenger’s setup panel, choose ‘Webhooks’ and then ‘Setup Webhooks’.
  • The ‘Callback URL’ column should include your public webhook URL.
  • Enter your webhook token under ‘Verify Token’.
  • The ‘Verify and Save’ button confirms your callback URL.
  • The Messenger Platform may then GET the webhook with the verified token. As expected, the webhook will complete the verification request and preserve its settings.

Step 3: Connect your app with a Facebook page.

  • You may choose which pages from your app’s subscription feed to access using the’ Add or Remove Pages’ menu. Each subscribed page will send events to your webhook whenever a user initiates a conversation in Messenger.
  • A Generate Token button will appear in each permitted website’s Access Tokens section. The Send API requires these, so preserve them.
  • Click ‘Add Subscriptions’ under ‘Webhooks’ on each approved page. 
  • It suggested using messages and messaging_postbacks first.
  • The Messenger Platform will notify your Webhook whenever new Webhook events exist for the specified Page.

Step 4: Testing It Out

  • Try sending a message to your page using Messenger to see whether the configuration went well. Messages from users will arrive in your app after you start getting webhook events at the callback URL.
  • Once your bot is complete, use it in your marketing plans and make Facebook a central part of your campaign.

How Do You Set Up a Business Facebook Messenger Bot?

From the start, Facebook has worked to make connecting bots to Messenger easy for enterprises. These tools may help:

  • Messenger Links: 

After creating a Facebook business page, Messenger links utilize your Page’s username to build a link that connects to a Messenger discussion with your company.

  • Matching Customer Profiles: 

Customer Matching on Messenger shows customers who have given you phone authorization. After starting a dialogue, users provide a final opt-in.

  • Codes:

Messaging codes are unique pictures representing your brand and bot on the messaging app. Like Snapchat codes, these codes send people to a company’s bot or website.

  • Buttons: 

Your website may incorporate Facebook Messenger buttons to let people start a chat with a bot with a click.

Set up a Facebook Messenger Bot for Your Business.

Prepare the following before starting:

  • Facebook Page: Your bot’s identification will display your brand’s name and profile picture when consumers engage.
  • Facebook Developer Account: Required to build Facebook-integrated applications.
  • Facebook App: This app provides Facebook Messenger bot settings and access tokens.
  • Webhook URL: Bot dialogues send events to the webhook. Set up your webhook first.

Tips for Great Facebook Messenger Chatbot Experiences

  • Expect From the Start

Introduce your Facebook Messenger bot to start the discussion.

It will alert your audience that a bot is on the other end and create expectations for conversation. Naming your bot makes the discussion more human.

After that, briefly outline your bot’s main purpose and capabilities.

Define a key use case to determine the replies and suggestions you will deliver to maintain the interaction beneficial.

This UPS Bot sets expectations from the first message and continues the discussion with relevant cues.

  • Keep Your Brand Voice

Maintaining brand voice across channels is obvious. Facebook advises, “Your voice is your personality; use it with a natural and human tone.” So, using this Facebook chatbot marketing method is a no-brainer.

Your consumer must feel comfortable chatting to your bot. They presumably visited your website and followed you on various platforms.

Use a brand-appropriate tone of voice on messenger to make them feel like they’re talking to the real company.

  • Keep Texts Brief

Messenger is for texting. You can’t help talking about it. However, communicate with miserly words.

Understand that Messenger is largely mobile. Long messages on small displays will make it difficult for customers to connect with your bot among billions of app alerts.

Why Should Your Business Use Facebook Messenger Bot?

Let’s explore how Facebook Messenger Chatbots may boost your business:

Improved Reach: 

People always prefer Messenger messages to marketing emails since they open them. Social media users interested in your brand on Facebook may see your sponsored adverts on Messenger. Thus, a Facebook messaging bot may target high-intent buyers with this advertising. A good SEO is always at number one to extend reach. 

24X7 Customer Service:

Customers might require help at times. A bot reduces wait times and handles repetitious inquiries. Automation may greatly enhance customer service and save time for other business priorities.

Lead Generation: 

A Facebook messenger chatbot may discover prospective clients by asking simple questions about their requirements and producing excellent leads for your sales staff.

Customer Re-engagement: A Facebook Messenger Bot can re-engage customers who last visited your page years ago since it stores plenty of data. Let your bot do the hard work instead of spending much on advertising. A bot may provide relevant material and remind consumers of their cart items.

Complete transactions: 

Well-programmed bots can accomplish anything. Conversational commerce lets bots propose and upsell website items. Since Facebook Messenger users provide all this information, the drop-off rate for these transactions is minimal compared to other mediums.


Adopting Facebook Messenger bots at an early stage is usually useful. Since competition is low, now is the time to start FB chatbot marketing.

Try it, evaluate its effectiveness, and see how these bots alter consumer relationships. Allow your leads to interact with other consumers and brand prospects.

Create a Facebook page group where people can talk to one other and the brand, offering opinions and allowing you to make changes.

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